Background: Rounding Up has been engaged by CCC to develop a plan to accelerate new ideas for a region that has historically been reliant on mining for local employment and investment.
The development of the Action Plan will help the Council enhance the focus on agriculture, food, wine and tourism to provide economic development and stimulus to the region.
With its stunning landscape including State Forests, fertile pastures, world class wineries and close proximity to Sydney (just 120km north) and Newcastle (40km west), there are many positive attributes attractive to those within a few hours’ drive that are currently struggling under interstate and international travel restrictions resulting from COVID-19.
As specialists in the agriculture and food sector, Rounding Up’s work will include a review of existing agri-business activities and deliver a short to medium-term strategic framework to identify opportunities for growth, stimulate activity and provide fast results for the local population of 54,000.
The Action Plan’s long-term goals are to assist in securing future economic diversity, sustainability and social equity and improve the overall amenity, resilience and liveability of the Cessnock Local Government Area.